The Whip Report

PPC management services greatly eliminate the waste in online advertising. They constantly monitor the return on investment and adjust the advertising campaign so that the customer gets the best return for his money.

Got the following mail today.

Below is some information regarding your matched.co.uk account.
Please read this information carefully and, if necessary, carry out any action that is requested.

MATCHED HAS CLOSED
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It is with much regret that we announce that Matched.co.uk has closed.

Matched has been running as a beta experiment for some time and, after much careful consideration, it has been decided not to progress the project to the next stage.

As a result, Matched will not be accepting new sign-ups and will no longer be assigning adverts to its current publisher base.

If you completed your last payment run before November 19th 2008, you will still be paid, but please note that no future payments will be made after this. Therefore, we recommend that you remove any Matched ads from your websites.

Thank you very much for being part of the Matched.co.uk experience and we wish you the best of luck for the future success of your websites.

Thanks,
Matched.co.uk

Fortunately, they did not approve any of my websites. It is a real headache removing ads from your website.

Google has thousands of employees, and the interpretation of the TOS differ. So you can have your Adsense account disabled any time. Better to search for other options.

My websites had a fairly good Adsense CTR and CPM , but recently the CTR has reduced by 50% and income has also reduced. Apparently advertisers are now getting free clicks on our websites.

PPC is disadvantageous to the publisher also.  If the Adserving network like Adsense does not show targetted ads or ads at all,  the visitors to the website are effectively wasted as they do not contribute to the revenue.

I have a website where I get hundreds of visitors everyday but zero clicks.  Where are the clicks disappearing?

PPC contextual advertising is the most popular form of advertising today with thousands of websites carrying Google Adsense ads, but there are many  disadvantages in this form of advertising for both the advertisers and the publishers. For advertisers the disadvantages are:
1. Click fraud
2. Visitors may click on a link out of curiosity, but not be interested in the product or service.
3. High cost of getting a visitor to the website , can be more than a few dollars
4. Setting up an advertising campaign can be complicated, and some times costs can soar if the keywords are not selected properly.

Due to the high rate of internet fraud, especially in developing countries, most websites are monetized using online advertising.
The most popular forms of online advertising are:
1. PPC networks - Google Adwords
2. Banner advertising
3. Text links

All these forms of advertising have certain advantages and disadvantages, which can be improved.

About online advertising